Creative Juice providing management services for newly-announced Boulevard Theatre
Martin Ball, director of Creative Juice, is acting as Executive Director for the newly-announced Boulevard Theatre in Soho.
The Boulevard Theatre is in the heart of Soho on the site where entertainment impresario and property investor Paul Raymond opened the original Boulevard Theatre.
The artistic programme will be headed up by the artistic director Rachel Edwards (Sweeney Todd - London & New York, Founder of Tooting Arts Club). With a seated capacity of up to 165, the venue will present its own in-house theatre productions together with a vibrant late night programme of live music, comedy, spoken word, cabaret and films.
Using cutting-edge VR technology SODA studio, in collaboration with Charcoalblue, have designed the innovative space which features Europe’s most advanced revolving theatre (the balcony and stalls independently revolve allowing for multiple configurations) and a two-floor glass bridge leading to a restaurant and bar area.
Martin has been working on the project with Rachel and the theatre’s owners, Soho Estates, since September 2017. Creative Juice is providing a spectrum of support including with business planning and budgeting; establishing financial systems, HR policies and key commercial/personnel contracts; scheduling; setting-up box office and recruiting team members.
The opening season of work will be announced later in the year and the venue will open its doors to the public in late 2019. Anyone interested in finding out more about the theatre can visit its website.
Artistic impressions of Boulevard Theatre by SODA Studio